TEMPUR® Prima Pillow

TEMPUR® PRIMA is a new, filled comfort pillow designed to differentiate from the current TEMPUR® Comfort range in quality and feel, while delivering a premium experience at a lower price point. This entry-level option aims to expand distribution, attract new consumers, and drive incremental high-volume sales without cannibalizing the existing range. Positioned in the mainstream segment, PRIMA makes the world of TEMPUR® more accessible to a broader audience.

Key Features:

• Adaptive Comfort: Crafted with authentic Tempur material to provide personalised support and pressure relief.
• Breathable Cover: Features a removable, washable cover that promotes airflow for a cool and fresh sleep experience.
• Compact Size: Conveniently sized for smaller beds or travel, without compromising support
• TEMPUR® Material: Visco-elastic cells actively mould and adapt to your body’s shape, offering complete support throughout the night.
• Super Soft Material: Features TEMPUR® Super Soft Material for a luxurious, soft sensation.

Care Instructions:

• Wash the cover inside out with similar coloured items, with the zip closed.
• Tumble dry at low temperature.
• Important: Do not wash, sponge, or dry clean the pillow itself, as this may damage the TEMPUR® Material and invalidate the product guarantee.

Perfect for:
Side, back, or stomach sleepers, ensuring proper alignment and comfort.