While you may see conventional pillows on sale at ‘bargain’ prices, you should think about what a pillow should offer before you buy.

First, consider how much time you spend in bed asleep. Your head will rest on your pillow for around eight hours each night, or in other words, one-third of each day. With that much time in use, you need your pillow to offer durability, while also providing the support your head and neck needs to stay properly aligned throughout the night.